What is E-commerce in business studies
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E-commerce, short for electronic commerce, refers to the buying and selling of goods, products, or services over the internet. It involves conducting business transactions electronically, with the use of online platforms, websites, or applications. E-commerce allows businesses to reach a wider customer base and operate on a global scale, as there are no geographical limitations. It enables customers to browse and purchase products or services from the comfort of their own homes, using various electronic devices such as computers, smartphones, or tablets. E-commerce is an integral part of the digital economy and has revolutionized the way businesses operate and interact with their customers.