What is the purpose of a survey?

To find out what interests your audience

To find a story angle

To find primary sources

To find secondary sources

1 answer

The purpose of a survey is to collect information or data from a group of individuals in order to analyze their opinions, experiences, or characteristics. Surveys are used to gather data on various topics, such as preferences, behaviors, attitudes, or demographics. The information obtained through surveys can be used for several purposes, including:

1. Understanding the interests, needs, and preferences of a specific audience or target market.
2. Identifying potential story angles or topics of interest for media organizations or journalists.
3. Gathering primary sources of data for research or academic purposes.
4. Collecting data for market research, such as identifying customer trends or preferences.
5. Finding secondary sources by obtaining opinions or insights from experts or professionals in a specific field.

In summary, surveys serve to gather valuable information that can be used for a variety of purposes, depending on the specific objective of the survey.