"As opponents, Roosevelt and Wilson had almost as much in common as they did in conflict. They both rejected the Republican's platform of status quo and opposed radical groups such as Eugene Deb's Socialist Party of America. They both ran on records of political and economic reform, and they both supported stronger democratization of the political process. Yet Wilson, a Democrat, remained concerned for states' rights, disagreeing with Roosevelt's mandate for federal control of industry. Rather, he advocated more precise business laws and prosecution for unfair business practices. He also called for a reduced tariff, something he associated with the protection of monopolies and special interests and the rising cost of living. Overall, Wilson was for limiting government power and was in stark opposition to such Roosevelt social welfare programs as workmen's compensation and the minimum wage."
http://www.archives.gov/education/lessons/election-cartoons/