1. Routine response behavior: This type of consumer behavior is characterized by low involvement and minimal effort in the decision-making process. Consumers tend to buy products out of habit or convenience, without much consideration or evaluation of alternatives. For example, buying a pack of toothpaste from a known brand without researching other options.
2. Limited decision-making behavior: In this type, consumers engage in some level of information search and evaluation of alternatives but with a limited set of criteria. They are willing to consider other options but still rely on habitual or convenient choices. For example, considering different smartphone models within a specific price range but primarily basing the decision on brand reputation.
3. Extensive decision-making behavior: This type involves high involvement and significant effort in the decision-making process. Consumers meticulously search for information, evaluate multiple options, and consider various criteria before making a purchase. This could be observed in the purchase of a car, where consumers may research different brands, models, features, prices, and reliability to make an informed decision.
4. Impulsive behavior: This behavior is characterized by spontaneous and unplanned purchases without much thought or evaluation. Consumers are driven by momentary impulses, emotions, or desires, often influenced by factors like discounts, promotions, or immediate gratification. For example, buying an item on sale at a store simply because it caught the consumer's eye at that moment.
Name and explain 4 types of consumer behavior
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