Question

Individual Assignment Using Maryam Hassanzadeh's findings, choose any global organization of your choice and discuss likely leadership issues, implications and proffer recommendations in areas of Cultural competencies, skill and knowledge for positive organizational outcomes. Individual Assignment (15%) Considering the practical and experiential nature of the course, students will be expected to actively engage in the material as part of their assignments. Assessment will be based on students' unique insight and critical perspective on the topic as highlighted above. Students will develop skills in presentation. Summarizing the key ideas of the article (5 Marks) - Identification of issues, implication and recommendation based on Maryam Hassanzadeh's text (10 marks) Note, we can have a class discussion regarding the article

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and how it applies to our chosen organization before working on the assignment.

For the purpose of this assignment, the chosen global organization is Coca-Cola Company.

Issues:
One of the major leadership issues that Coca-Cola faces is cultural sensitivity and inclusiveness. The organization operates in over 200 countries and territories, each with its own unique cultural norms, values, and expectations. Leaders may not always be aware of the diverse cultures they encounter, potentially leading to misunderstandings and conflicts. Additionally, the failure to be culturally sensitive could result in lost market opportunities, as Coca-Cola may not be able to connect effectively with certain segments of the population.

Implications:
The lack of cultural sensitivity and inclusiveness could give rise to an organizational culture that does not embrace diversity and inclusion. This could lead to:

1. Employee dissatisfaction: Coca-Cola employees hail from diverse backgrounds. In the absence of inclusiveness, employees from certain cultures may feel alienated, leading to high levels of dissatisfaction.

2. Limited innovation: The lack of diversity and inclusiveness in the Coca-Cola leadership team could limit the range of perspectives that inform key business decisions. Consequently, the company may miss out on valuable opportunities for innovation.

3. Poor customer engagement: The inability to connect with customers from diverse cultural backgrounds could lead to reduced sales, loss of market share, and, ultimately, reduced profitability.

Recommendations:
To address the above issues and their implications, the following recommendations are proposed:

1. Foster cultural awareness: Coca-Cola should invest in cultural sensitivity and awareness training for its leaders. This training will equip them with knowledge of different cultures, leading to a more inclusive workplace culture.

2. Ensure diversity in leadership: Coca-Cola should actively seek to create a diverse and inclusive leadership team that reflects its diverse workforce. This team should bring a range of perspectives that inform key business decisions, leading to greater innovation.

3. Engage customers from diverse backgrounds: Coca-Cola should have marketing strategies that are culturally sensitive and inclusive. This could include creating advertising and promotional content that resonates with diverse cultural groups.

In conclusion, Coca-Cola, like any other global organization, faces leadership issues related to cultural sensitivity and inclusiveness. By adopting the above recommendations, Coca-Cola will cultivate a more inclusive and diverse organizational culture, leading to greater innovation, employee satisfaction, and customer engagement.

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