Question

Maddox is working on a new advertising campaign in order to expand his product base into Japan. But he has a big problem—he does not speak any Japanese and is unsure how best to market his products so as not to offend his potential consumers. What term BEST describes the challenge that Maddox is facing?

A.
standardization

B.
logistics

C.
language and cultural barriers

D.
multigenerationalism

Answer 1

C. language and cultural barriers