Daytime Electronics Company finds great success marketing its new brand of Blu-ray player in the United States and decides to try marketing them in Argentina. Market research has shown that while there might be a small market for these players in Argentina, the demand is not as great as Daytime was hoping for. What strategy should Daytime employ next?

Question

A.
a cultural strategy

B.
a differentiated strategy

C.
an undifferentiated strategy

D.
a diversification strategy

Answer 1

D. a diversification strategy, such as exploring opportunities to market other electronics products in Argentina or expanding into other countries with higher demand for Blu-ray players.