Question

Cala’s team is currently working on ideas for a new baking tool to add to her company’s product mix. Her team is meeting once a day to brainstorm ideas, but so far no one has come up with a profitable idea. What stage of the new product development is Cala’s team MOST likely on?

A.
market testing

B.
prototype development

C.
idea generation

D.
screen and evaluation
Bot
C. idea generation