Question

Cory prides himself on being a salesperson who concentrates on building good relationships with his customers and providing excellent customer service. As a result, he has received many sales and repeat purchases from the same customers and even from his customers’ friends and family. What term BEST describes this customer loyalty to Cory?

A.
customer retention

B.
prospecting

C.
objections

D.
collaborative selling

Answer 1

A. customer retention