To solve the equation \(2(3p - 6) = 12p\), we first distribute the 2 on the left side:
\[ 2 \cdot 3p - 2 \cdot 6 = 12p \]
This simplifies to:
\[ 6p - 12 = 12p \]
Next, we will isolate the variable \(p\). We can do this by subtracting \(6p\) from both sides:
\[ -12 = 12p - 6p \]
This simplifies to:
\[ -12 = 6p \]
Now, divide both sides by 6:
\[ p = \frac{-12}{6} \]
This simplifies to:
\[ p = -2 \]
Thus, the value of \(p\) is \(\boxed{-2}\).