Simone Biles is a very famous gymnast who has helped Team USA win many national and Olympic medals. When a company uses her to advertise their line of athletic wear, what type of advertising are they using?
A. bandwagon approach
B. price appeal
C. emotional appeal
D. testimonial
1 answer
The type of advertising that the company is using to endorse their athletic wear by using Simone Biles is a testimonial.