Question
Simone Biles is a very famous gymnast who has helped Team USA win many national and Olympic medals. When a company uses her to advertise their line of athletic wear, what type of advertising are they using?
A. bandwagon approach
B. price appeal
C. emotional appeal
D. testimonial
A. bandwagon approach
B. price appeal
C. emotional appeal
D. testimonial
Answers
The type of advertising that the company is using to endorse their athletic wear by using Simone Biles is a testimonial.