Question
Marketing Research Chapter 2 In Class Case #2
Your boss tells you that they have a problem. He says that the sales in region 6 are down.
a. What steps should you take from here?
b. What is the decision makers problem?
c. What is the marketers research problem?
d. How would classify this research problem?
Your boss tells you that they have a problem. He says that the sales in region 6 are down.
a. What steps should you take from here?
b. What is the decision makers problem?
c. What is the marketers research problem?
d. How would classify this research problem?