Question

Is OB Mod a form of manipulation? And if it is, is it unethical for managers to manipulate the behavior of employees?
Ms. Sue
This behavioral management technique, in my opinion, is not unethical. Employees have the responsibility to perform their jobs. Supervisors have the responsibility to help their people do well on the job.

http://www.ncbi.nlm.nih.gov/pubmed/10261203

http://faculty.css.edu/dswenson/web/OB/obmod.html