Asked by Anonymous

I know the definition but need help with example and kind of information for direct effects
Answered by Ms. Sue
What definition are you using for "direct effects?"
Answered by Anonymous
DIRECT EFFECTS
MODEL
An early theory of
mass communication
which states that all
individual members
of society receive
messages in the same
way and that direct
and uniform
outcomes result.
Answered by Ms. Sue
This site gives the examples of the effects of mass media after the stock market crash of 1929, the radio broadcast of "War of the Worlds," and Hitler's propaganda.

http://books.google.com/books?id=Lv4z9QeIRFAC&pg=PA156&lpg=PA156&dq=communication+direct+effects+model&source=web&ots=K2SY816tk1&sig=rNaUVnDx6TfnWUSicW1ocrvk1fo&hl=en&sa=X&oi=book_result&resnum=1&ct=result
There are no AI answers yet. The ability to request AI answers is coming soon!