Why is it an opportunity to have change in consumer taste? (In SWOT Analysis)

4 answers

http://www.mindtools.com/pages/article/newTMC_05.htm

Be sure to read this whole article; then imagine you own a women's clothing line and you will be dealing with a change in the customers' taste(s) -- say, a swing to preference for longer dresses than for short ones.

Now go through the SWOT lists in that website and see where you are.

Is one reason because your business gets to expand and develop new methods to satisfy the needs of the consumers?
Any other suggestions?
Thanks.
That's a good start. After you've carefully read the article recommended by Writeacher, I'm sure you'll be able to expand on your ideas.
You haven't gone through ALL the questions in each of the sections:

S = five questions

W = four questions

O = six questions

T = six questions

You need to imagine a situation (like what I named above or something you think up) and then THOROUGHLY analyze it, using all those questions in SWOT in the website.