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You have been allocated an investment budget of $100 million U.S. You are to make a strategic assessment of the microeconomic strengths and weaknesses of the industry in South

africa in REFREIGRATORS & FREEZERS as a potential location for this new capital investment.

An your question is????

Is you investment to create a factory that manufactures refrigerators in South Africa, and then distribute to South Africa as well as the rest of the world?? Or, is your investment to create an appliance distribution (wholesale and retail) company for South Africa?? Or is it something else?

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