1: What types of evidence typically strengthen the trustworthiness of news media? (Select all correct answers.)

Question

evidence that helps show a balanced perspective

evidence that is shocking or surprising

evidence that comes from another trustworthy source

specific and detailed evidence

2: Imagine that you are reading a post of a popular tech blogger. She is enthusiastically endorsing her new smartphone—a model that has not yet been released to the public. Write a series of comments and questions for this blogger. The questions should explain why it is important to understand if her post is a paid endorsement and identify how she can make sure to avoid FTC violations in the future.

3. 
Which news articles typically focus on delivering authentic accounts of stories, rather than focusing on opinions?

editorials

columns

features

op-eds

4. 
Which phrase, if placed at the beginning of a blog post, would help its creator avoiding breaking FTC rules?

1. Types of evidence that strengthen trustworthiness of news media:

evidence that helps show a balanced perspective
evidence that comes from another trustworthy source
specific and detailed evidence

Explanation: Balanced perspective demonstrates impartiality, trustworthy sources lend credibility, and specific evidence backs claims with factual support. Shocking evidence does not necessarily indicate trustworthiness.

2. Comments and Questions for the Tech Blogger:

"Hey [Blogger's Name], thanks for sharing your excitement about the new smartphone! I’m curious if this post is a paid endorsement from the phone's manufacturer. Understanding the nature of your promotion can help us trust your review. Could you clarify this?"
"As a follower, I appreciate transparency in reviews. If this is a sponsored post, how can you ensure that your audience knows about it upfront? Being clear about sponsorship helps maintain trust!"
"Are you planning to disclose any affiliations with the manufacturer in this post? It’s important for your readers to know if there’s a potential bias in your review."
"To avoid any potential FTC violations, will you consider including a clear disclaimer if this is sponsored content? It’s crucial for keeping your blog compliant with advertising guidelines."
"Thanks for your insights! How do you think disclosing sponsorship could change your readers' perception of your honesty and credibility?"

3. News articles that focus on authentic accounts rather than opinions:

features

Explanation: Features present in-depth stories based on real events and people, while editorials, columns, and op-eds typically express opinions.

4. Phrase to help avoid breaking FTC rules:

Sponsored by CLOUD fashion

Explanation: This phrase clearly indicates that the content is sponsored, adhering to FTC guidelines for transparency in advertising. The other phrases do not clearly indicate sponsorship.