Question

1. In a survey, data on Nike were obtained from 45 respondents. The data gives the usage, sex, awareness, attieude, preference, intention and loyalty towards Nike of a sample of Nike users. Usage has been coded as 1,2 or 3 , representing light, medium or heavy users. Sex has been coded as 1 for females and 2 for males. Awareness, attitude, preference, intention, and loyalty are mcasured on a 7 -point Likert scale ( 1= very unfavourable, 7= very favourable). Missing values are denoted by 9 . Based on the output of the tests run on SPSS (given below) with the Nike data, answer the following questions. In each case, justify your answer with reference to the output. (a) Interpret the results of the cross-tabulation of the usage with sex. (b) Does awareness for Nike exceed 3.0? (c) Do the males and females differ in their awareness for Nike