Question 1

Question

Question 2
A)
When Carter decided to start a luxury cologne company, he hired a wealthy aristocrat from France
as his primary spokesperson. Which aspect of the marketing mix focuses on this action?
(1 point)
positioning
price
unique selling proposition
personal selling
A)
To be effective, marketing must be _____ to a _____ market.
(1 point)
researched, consumer
targeted, specific
segmented, public
personified, local

Question 3
Question 4
A)
When Manuel started his online HR consulting firm, he knew that most of his customers would be
smaller businesses without HR departments. Which word BEST describes the kind of market
Manuel is operating in?
(1 point)
geographic
psychographic
industrial
consumer
A)
Knecht Home Centers is a chain of home improvement stores. They provide a wide range of
products and services to homeowners and contractors. Knecht Home Center sells its products
and service to:
(1 point)
only consumer markets.
neither consumer or industrial markets.
only industrial markets.
both consumer and industrial markets.

Question 5
Question 6
A)
Which is an example of a business selling to a consumer market?
(1 point)
a coffee shop selling drinks to college students
an online accounting company that sells consulting services to its business clients
a bakery supply company that sells premixed ingredients to local bakeries
a catering company that specializes in corporate event planning
A)
When Keely opened a swimsuit shop in the town where she vacationed every summer as a child,
she knew that her selling season would be short. How is Keely’s market MOST likely segmented?
(1 point)
psychographically
geographically
demographically
behaviorally

Question 7
Question 8
A)
Garrison works at the grocery store, where he manages the racks of products that lead up to the
checkout stands. From candy bars to breath mints and celebrity magazines, how have these
products MOST likely been organized?
(1 point)
by psychographics
by geographics
by demographics
by behavior
A)
Martina manufactures noise-canceling headphones for a market that values quality. Each pair is
made from high-quality components. In addition, each time a customer buys a set, she donates 25
percent of the proceeds to an organization that supports hearing disability research worldwide.
How is she MOST likely segmenting her target market?
(1 point)
by psychographics
by geographics
by demographics
by behavior

Question 9
Question 10
A)
Demographics such as age, education level and income can be gathered using what tool?
(1 point)
psychographic analysis
positioning map
customer profile surveys
network marketing
A)
Which phrase BEST describes the reason for determining a business’s unique selling proposition?
(1 point)
to evaluate the behaviors that distinguish one buyer from the next
to further segment your market into demographic categories
to personify customers as a method of visualizing them
to understand why your market is buying your products

Question 11
Question 12
A)
When Fran opened her chocolate shop, she didn’t know if her customers would appreciate the
opera music that she constantly played inside the store. But after getting positive feedback from
customers, she realized that the opera music was becoming part of her brand, so she hired
employees who also loved opera and let them choose the musical playlists during their shifts.
What is Fran attempting to create?
(1 point)
a B2B business
a unique selling proposition
a geographic segment
a marketing network
A)
When Netflix first started, they saw an opportunity to change the game and began renting out
DVDs by mail opposed to in a physical store. What did Netflix focus on when they entered the
market and have continued as they have evolved over the years?
(1 point)
market segmentation
packaging
shifting approaches to distribution
network marketing

Question 13
Question 14
A)
Which of the 7 Ps of marketing describes the methods by which a product is sold to customers?
(1 point)
positioning
price
promotion
place
A)
When Marco decided to start a vegan noodle shop, he spent months researching noodle recipes
and studying the ways in which his urban clientele liked to shop and eat. Which aspect of the
marketing mix did Marco focus on?
(1 point)
product
packaging
price
people

Question 15
A)
After conducting extensive research, the owners of a discount furniture outlet decided to let their
employees offer special financing to customers that required no payments for two years. Which
aspect of the 7 Ps of marketing did the owners focus on?
(1 point)
product
price
people
positioning

Answer 1

Here are the answers to the questions you've provided:

Question 1 A) When Carter decided to start a luxury cologne company, he hired a wealthy aristocrat from France as his primary spokesperson. Which aspect of the marketing mix focuses on this action?
Answer: personal selling

Question 2 A) To be effective, marketing must be _____ to a _____ market.
Answer: targeted, specific

Question 3 A) When Manuel started his online HR consulting firm, he knew that most of his customers would be smaller businesses without HR departments. Which word BEST describes the kind of market Manuel is operating in?
Answer: industrial

Question 4 A) Knecht Home Centers is a chain of home improvement stores. They provide a wide range of products and services to homeowners and contractors. Knecht Home Center sells its products and service to:
Answer: both consumer and industrial markets.

Question 5 A) Which is an example of a business selling to a consumer market?
Answer: a coffee shop selling drinks to college students

Question 6 A) When Keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that her selling season would be short. How is Keely’s market MOST likely segmented?
Answer: geographically

Question 7 A) Garrison works at the grocery store, where he manages the racks of products that lead up to the checkout stands. From candy bars to breath mints and celebrity magazines, how have these products MOST likely been organized?
Answer: by behavior

Question 8 A) Martina manufactures noise-canceling headphones for a market that values quality. Each pair is made from high-quality components. In addition, each time a customer buys a set, she donates 25 percent of the proceeds to an organization that supports hearing disability research worldwide. How is she MOST likely segmenting her target market?
Answer: by psychographics

Question 9 A) Demographics such as age, education level, and income can be gathered using what tool?
Answer: customer profile surveys

Question 10 A) Which phrase BEST describes the reason for determining a business’s unique selling proposition?
Answer: to understand why your market is buying your products

Question 11 A) When Fran opened her chocolate shop, she didn’t know if her customers would appreciate the opera music that she constantly played inside the store. But after getting positive feedback from customers, she realized that the opera music was becoming part of her brand, so she hired employees who also loved opera and let them choose the musical playlists during their shifts. What is Fran attempting to create?
Answer: a unique selling proposition

Question 12 A) When Netflix first started, they saw an opportunity to change the game and began renting out DVDs by mail opposed to in a physical store. What did Netflix focus on when they entered the market and have continued as they have evolved over the years?
Answer: shifting approaches to distribution

Question 13 A) Which of the 7 Ps of marketing describes the methods by which a product is sold to customers?
Answer: place

Question 14 A) When Marco decided to start a vegan noodle shop, he spent months researching noodle recipes and studying the ways in which his urban clientele liked to shop and eat. Which aspect of the marketing mix did Marco focus on?
Answer: product

Question 15 A) After conducting extensive research, the owners of a discount furniture outlet decided to let their employees offer special financing to customers that required no payments for two years. Which aspect of the 7 Ps of marketing did the owners focus on?
Answer: price

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